Ref: DO 8004
Are you a natural communicator with excellent digital copywriting skills? Do you have experience of running active social media channels? If so, this could be the perfect opportunity for you. Our client, a rapidly growing business based in Cullompton, is looking for a Senior Digital Content & Social Media Executive to join their friendly team on a full-time, permanent basis. Your main role will be to launch new social media channels for the business, develop engaging digital content, and work alongside a strong team of senior marketers and support the team with your expertise and advice on their copy and content creation for campaigns.
This role involves a hybrid approach to work, with a blend of home and office working. Hours are 9 am – 5.30 pm with some flexibility.
Responsibilities include: -
- Create and amend key digital content on the company’s website to showcase the ever-growing and developing suite of digital tools and services
- Work with teams to clearly communicate developing tools and services, making content changes in line with these developments
- Work with the Digital Project Manager to communicate effectively and creatively to customers through your copy and content creation
- Be a keen learner and work within a bespoke CMS system to upload copy and content and work alongside the Design Manager to ascertain the best presentation of content on site pages
- Lead, develop, and own the Facebook page for the business, with posting support from the Marketing Assistant
- Monitor engagement and successes, whilst working with the Marketing Campaigns Team to incorporate supplier brands activity to complement the business communication
- Measure the results on all activity and be tenacious in seeking out continuous improvement whilst helping the business to reach their next milestone target of 5,000 Facebook likes
- Research, propose, and launch the second business social media platform (with first research starting with Instagram following feedback from the sales team)
- Launch this second business platform within 9 weeks (2 months) of joining the business, whilst also providing a clear strategy for the continuation and development of the platform going forward
- Research, propose, and launch a third business social media platform within 6 months of joining the business, providing a clear strategy for the continuation and development of the platform going forward
- Evaluate the effectiveness of all social media activity and produce clear reporting of performance back to the management team
- Deliver to key business KPIs and make recommendations to develop
- Lead on social media strategy development, conduct market research to identify market requirements for current and future social media campaigns and content creation
- Undertake continuous analysis of market trends and competitor activity to stay abreast of the competition
- Keep up to date with social media trends, new web-based marketing, website designs, and features, to apply to your content writing and to feedback to the team where appropriate to create ideas for website traffic generation and online order growth
Requirements: -
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A marketing qualification or relevant experience
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Experience in a social media role, including the launch of a social media platform for a business (preferably B2B)
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Experience of creating web-based content and copy for websites
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Able to independently manage workflow and prioritise tasks to meet deadlines
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Evidence of the ability to deliver inventive campaigns and creative which is on brief and on message
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Excellent and inventive copywriting and proof-reading with strong command of English grammar and spelling
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Expert user of Microsoft Office, Excel, and PowerPoint
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Excellent written and verbal communication skills
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Strong interpersonal skills
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Strong commercial and analytical focus with experience in setting/reporting ROI and KPI’s
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Understanding of data and data analysis
- At least 2 years’ experience running active social media channel
- Empathetic and customer-centric
- Strong attention to detail
Package:
As well as a competitive salary, our client offers a range of excellent benefits, including, a discretionary profit-led quarterly bonus scheme, life assurance, private health and dental insurance, staff discounts, and subsidised canteen.
Recruitment Consultant: Dani Osborne
Closing Date: All suitable candidates will be submitted as soon as received; our client reserves the right to appoint before the closing date. Please note that due to the volume of applications, if you haven’t received a response within 5 days of applying, then unfortunately on this occasion you won’t have been successful.
Disclaimer: Cathedral Appointments Limited acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. By applying for this job, you accept our Privacy Policy which can be found on our website. Please be advised that if unsuccessful for this role we will hold your details on our database and may be contacted for other suitable vacancies. If you do not want us to do this, please let Cathedral Appointments know.